OBJECTIVE
Executive Mid and Senior Management Position
Sales / Marketing / Business Development
PROFILE
Very Motivated Business Professional with
Communication, organization and management
skills with over 20 years of experience.
Extensive Sales and Marketing Experience;
“Product” development - “Innovated Internet
Applications”, and “Sales Solutions”. Flexible,
Versatile & Creative – very focused and
objective. Resourceful with the ability to blend
easily in a multi-cultured atmosphere.
Fluent in English, Spanish and Portuguese.
Citizenships: American, Brazilian & Italian.
As a Business Development & Marketing Director
for more than 7 years at a local South Florida
ISP - Netdor, I directly worked and developed
sales and e-solutions for several hundred
companies receiving recommendations from
Microsoft and US Robotics. The actual work
involved restructuring and redesigning
organizations to efficiently and effectively
implement online e-solutions, as well as
optimizing the use of electronic and
conventional media, such as: newspapers,
magazines, radio, and TV ads. My involvement
with these companies went well beyond just the
creation, development and deployment of
products, services and marketing campaigns. One
major facet that contributed to the successes I
experienced is for the most part attributed to
the easiness and flexibility to operate across
departmental levels within organizations. My
objectives are to learn the values of each
person, or point of contact, that interacts or
is affected by the proposed projects, and
conceive solutions that create real value which
in return can create market advantages and
generate sustained value overtime, through the
creation and implementation of QA Processes that
can assure the right product / service for the
right purpose in a systematic and reliable way
for the end user(s).
Skills Summary
Solid background in sales marketing and business
and product development in a “Value Driven
Management” approach.
• Marketing Plan Creation.
• Branding - Image Recognition - Image Value.
• Media Relations and Contract Negotiations.
• Project Management.
• Report Preparation.
• Written Business Projects Preparation.
• Sales Force Management.
• Sales & Marketing.
• Computer Savvy. Microsoft.
• Professional Presentations.
• Events / Organization & Media & Public
Relation Affairs.
• Control & Maintenance of work flow and target
results from strong work base plan – QA
Processes.
• Large Industrial experience including world
top Fine Chemical Manufacture BASF and ALCOA.
• Development, Implementation, Training, and
Deployment of Internet Based Programs.
• Online Marketing tools, Development,
Implementation, and Interdepartmental
Integration.
• E Commerce B2B, B2C, and C2C
Professional Experience
12/2002 - Present
Business Consultant Ft. Lauderdale, Florida
Business development and Marketing
Successful development and integration of
business functions and technological solutions
via Online Platform Solutions – optimizing and
facilitating business practices effectively and
efficiently.
Reorganizing and re-structuring departments
while training users to integrate web-based
programs and solutions designed to meet
requirements based on a rigorous Quality
Assurance Process(es). Many of the applications
were tied-in e-marketing solutions, such as
lead-generating systems, qualifying leads, and
operational systems integrated with sales and
business development and management personnel.
The experience in marketing and the
understanding of operations / products / sales
management / and technologies enhances my
ability to understand real needs / real
solutions / and business opportunities in a
global environment.
11/2002 – Present
Prudential 1st. Realty Ft.
Lauderdale, Florida
Realtor
Development and building experience of water
front luxury homes in South Florida since 1987.
Leading and developing International alliances
and markets.
Experience in sales / marketing / and
Development.
Please see: www.FloridaHomes.bz
1/1987 – 10/2002
Bonetti Trading Inc. Pompano
Beach, Florida
Business Development
Alternative insulation products for industrial
maintenance use for the Country of Brazil. In
specific to the chemical, pharmaceutical, steel
& iron, automotive, and others. Increased sales
from $1.5 million to $5.8 million for parent
companies. Developed new markets/diversified
product line for other segments. Implemented new
products and sales strategy that increased
earnings substantially, above expectations and
forecast by designing, implementing and
following QA Processes that reflected the end
used needs and assured outstanding delivery of
goods and services.
Starting in the mid 90's through out 2001 -
contracted to provide Business Development &
Marketing (Netdor Internet) to Online
Applications for a number of companies in
Broward and Dade County in Florida. The most
predominant aspect of these projects had to do
with Online: lead-generation and marketing
programs for e-learning companies (NIPAS),
e-commerce, marketing, sales, shopping carts,
money remittance software - web presence and
general operation applications. Development,
implementation, training and other management
tasks, including QA Processes.
A short view on some of these companies:
"CONEX" Continental Express Miami, Fl
VP Business Development
Full company re-structure. All departments, as
well as product marketing development and
implementation.
1- Development and Implementation of ONLINE
Money Remittance Program.
2- Development and Implementation of Agent and
Sub-Agent Online module.
3- Development and Implementation of Payers
Administration.
4- Development and Implementation of Credit &
Debit Card/Money Order/Wire Transfer/Pay Bills
Express and other Financial products ONLINE.
QA Processes allowed a precise assessment and
insured a flawless and successful outcome to our
client.
Please see:
www.ContinentalExpress.com
www.MoneyExpressUSA.com
"Intertransfers, Inc. Miami, Fl
Director of Business Development & Marketing
1- Development and implementation of a Money
Transmitting System through the use of VISA or
MasterCard Online – www.intertransfers.com
2- Development and Implementation of “Pocket
bank” a new concept in the use of credit cards.
3- Development and implementation of a FRANCHISE
program throughout the USA.
4- Development and Implementation of the Latin
American Sales Department.
5- Development IPO project – Private Placement
InterTransfers.
6- Restructure of all departments including
personnel, policies, training, performance and
objectives.
Netdor Internet Corp. Ft. Lauderdale, Fl
Marketing Director
Online Marketing Program Development and
Implementation. Management and creation of
sales, lead-generating systems, QA Processes,
marketing strategies, and marketing plans.
Creating e- products for Internet business B2B,
B2C, and C2C e-commerce and shopping cart
solutions with integrated marketing systems.
Organizing trade shows and events, as well as
promoting seminar presentations, and acting as a
speaker for Internet Business Marketing
Strategies. Responsible for choosing and
selecting media tools and vehicles to expand
company exposure, both local, and at national
level.
Please visit: www.getsite.net ,
www.equityusa.com, and
www.shoppingtechnology.com
1/1987 - 1/1995
ARCO General Contractor Pompano
Beach, Florida
Sales & Business Development
Marketing/Design and construction of custom
waterfront homes for overseas investors with a
High 25% return on the investment. Real Estate
and construction management plus sales.
1/1985 - 1/1987
Campval Com. Ltda. São Paulo,
Brazil
National Sales Director
Increased regional sales from $1 million to $4
million.
Territory: All states.
Products: Industrial Maintenance.
Number of Clients: more than 4,000.
Number of distributors: 6.
Managed 50 sales representatives in 5 states.
Implemented training course for new recruits —
speeding profitability.
1/1981 - 1/1984
BASF Chem. Brazil São Paulo, Brasil
Technical Sales Representative – Feed Grade
BASF new products to target market acceptance,
disputing market share with competitors such as
Hoffman La Roche, MERCK, Rhodia, and others.
BASF Expanded Market Share from 15% to 70%
within the first year. My responsibilities
included sales team and market development in
all national territory including all “special”
accounts.
1/1978 - 1/1980
Aluminum Co. of America São
Paulo, Brasil
HR Director Assistant
Policies/Implementation for The New Plant of São
Luis do Maranhão. This new plant, the largest in
the world in its kind. My work was to provide a
complete re-structure policy. Working directly
with the Director of Human Resources, I had a
number of responsibilities including but not
limited to:
1) Head Count.
2) Salary and benefits.
3) Work performance and evaluation.
4) Recommendations.
5) Replacement and Recruiting.
6) Expansion Planning and others.
EDUCATION
12/1990 Lynn University Boca Raton – Fl - USA
Bachelor's Degree
Bachelor Science Business Administration
05/2005 Uni FMU Universidade São Paulo, Br
Law School (1st Year)
10/2007 NOVA Southeastern University Ft.
Lauderdale, Fl
Master’s Degree – MBA
Business Administration (Graduation 2008 / 2009)
CERTIFICATIONS
• Computer Science
• English
• Impacto Social no meio hambiente Florestal -
Amazonas. Social & Behavior Changes in the
Forests of Amazon. Faculdade Mackenzie Brazil-São
Paulo-SP
• Florida Real Estate License
AFFILIATIONS
Editor: Tour News
Radio Host: Chora Viola - Janette Bezerra -
Canta Brasil (Coral Gables, Fl)
TV Host: Discovery Channel - People & Arts - Cities around the
world. (Pilot - Miami, Fl)
COMPUTER SKILLS
Microsoft Office - Microsoft Word - Microsoft
Excel - Microsoft Power Point - Microsoft
Access - Adobe Photoshop - Windows - HTML
Editors - Front Page
REFERENCES
Abed Hoteit
Business Owner
Netdor Internet Corp.
Phone Number: (954)776-9593
Email Address: host@netdor.net
Miguel Marin
Finance Manager
NOVO Nordisk
Phone Number: (954)292-5334
Email Address:
MarinMG@aol.com
Caetano Araujo
President
Avjet Trading Inc.
Phone Number: (954)572-7164
Email Address:
avjet@avjet.net
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