OBJECTIVE
Executive Mid and Senior Management Position
Sales / Marketing / Business Development
SUMMARY & QUALIFICATIONS
Very Motivated
Business Professional with Communication,
organization and management skills with over 30
years of experience; and extensive Global
Business Development & Marketing; “Product”
development - “Innovated Internet Applications”,
and “Sales Solutions”.
Flexible, Versatile
& Creative – very focused and objective.
Resourceful with the ability to blend easily in
a multi-cultured atmosphere.
Fluent in English,
Spanish and Portuguese.
Citizenships: American, Brazilian & Italian.
Professional Experience
Solid background in Business Development &
Marketing
• Marketing Plan
Creation
• Branding - Image Recognition - Image Value
• Media Relations and Contract Negotiations
• Project Management
• Report Preparation
• Written Business Projects Preparation
• Sales Force Training, Mentoring, and
Management.
• Sales & Marketing
• Import & Export Documentation Preparation &
Translation (English / Spanish / Portuguese)
• Computer Savvy. Microsoft
• Professional Presentations
• Events / Organization & Media & Public
Relation Affairs
• Control & Maintenance of work flow and target
results from strong work base plan
• Large Industrial experience including world
leading companies, such as: BASF Chemical and
ALCOA – Aluminum Company of America.
• Development, Implementation, Training, and
Deployment of Internet Based Programs.
• Online marketing tools: Development,
Implementation, and Interdepartmental
Integration.
• E Commerce B2B, B2C, and C2C
Employment History
Business Consultant
Ft. Lauderdale, FL
12/2002 - Present
Business
development and Marketing
Successful development and integration of
business functions and technological solutions
via Online Platform Solutions – optimizing and
facilitating business practices effectively and
efficiently. Reorganizing and re-structuring
departments while training users to integrate
web-based programs and solutions. Many of the
applications have been tied-in e-marketing
solutions, such as lead-generating systems,
qualifying leads, and operational systems
integrated with sales and business development
and sales-cycle management.
The experience in
business development & marketing and the
understanding of operations / products / sales
management / and technologies enhances my
ability to understand real needs / real
solutions / and business opportunities in a
global environment.
Kaplan University
Ft. Lauderdale, FL 05/2007 -
Present
Senior Admissions Advisor (AA)
I have experienced both undergraduate and
graduate departments. As an all-skills Senior
Admissions Advisor (AA) with core activities in
prospecting / enrolling online students –
meeting and exceeding sales goals and developing
and building experience with Kaplan University.
I was invited to the Talent Circle for achieving
sustained success overtime, which is only
accomplished by the top 5% personnel.
In a recent company “overhaul”; business
processes changed, and I introduced and lead a
Team effort on a project called Operation Climb
Mountain (OCM); a delivery system for a number
of initiatives that has the goal to motivate
employees to embrace company changes. The first
initiative was the Kaplan Citizenship Program; a
21 day event with the goal to reduce employee
resistance to change, and to promote and obtain
company buy-in.
Bonetti Trading Inc.
Ft. Lauderdale, FL
01/1987 – 10/2002
Business
Development & Marketing – Owner
During its initial
years, the organization focused on Import &
Export of alternative insulation products for
industrial maintenance use for the Country of
Brazil. Operations included operations and legal
documents (Import & Export) and other processes
and procedures to be translated in English,
Portuguese, and Spanish. The company expanded
to attend other markets, such as: steel & iron,
automotive, and other industries. Bonetti
experienced an increase in sales from $1.5
million to $5.8 million for its parent
companies. In addition, the company developed
new markets, diversified its product lines to
attend other segments and their demands. In the
mid 90's and until 2002, the company was
contracted to provide Business Development &
Marketing solutions to Netdor Internet to attend
the demand for a number of companies in Broward
and Dade County, Florida.
A short view on
some of these companies:
"CONEX" Continental
Express
Miami, FL
VP Business
Development
Full company
re-structure, included all departments, as well
as products, marketing development and
implementation.
1-
1-
Development and
Implementation of ONLINE Money Remittance
Program.
2- Development and Implementation of Agent and
Sub-Agent Online module.
3-
Development and
Implementation of Payers Administration.
4-
Development and
Implementation of Credit & Debit Card/Money
Order/Wire Transfer/Pay Bills Express and other
Financial products ONLINE.
Web Sites: www.ContinentalExpress.com , and
www.MoneyExpressUSA.com
Intertransfers, Inc.
Miami, FL
Director of
Business Development & Marketing
1-
Development and
implementation of a Money Transmitting System
through the use of VISA or MasterCard Online –
www.intertransfers.com
1-
Development and Implementation of “Pocket bank”
a new concept in the use of credit cards.
2-
Development and implementation of a FRANCHISE
program throughout the USA.
3-
Development and Implementation of the Latin
American Sales Department.
4-
Development IPO project – Private Placement
InterTransfers.
6-
Restructure of all
departments including personnel, policies,
training, performance and objectives.
Netdor Internet Corp.
Ft. Lauderdale, FL
Business
Development & Marketing Director
1- Online Business
Development & Marketing Solution Programs.
2- Management and creation of sales,
lead-generating systems, marketing strategies,
and marketing plans.
3- Creation of e-products for Internet business
B2B, B2C, and C2C, e-commerce and shopping cart
solutions with integrated marketing systems.
4- Organizing trade shows and events, as well as
promoting seminar presentations, and acting as a
speaker for Internet Business Marketing
Strategies.
5- Responsible for choosing and selecting media
tools and vehicles to expand company exposure,
both local, and at national level.
Web Site(s):
www.getsite.net
,
www.equityusa.com , and
www.shoppingtechnology.com
ARCO General Contractor
Pompano Beach, FL
01/1987 – 1/1995
Business
Development – Sales & Marketing - Owner
Marketing/Designing
and construction of custom waterfront homes for
overseas investors with a High 25% p.a. return
on the investment.
Real Estate,
construction management, sales, and marketing.
Campval Comércio Ltda
São Paulo, Br
01/1985 – 1/1987
National Sales
Director
1. Increased
regional sales from $1 million to $4 million in
1 year.
2. Territory: All states.
3. Products: Industrial Maintenance.
4. Number of Clients: more than 4,000.
5. Number of distributors: 6.
6. Managed 50 sales representatives in 5 states.
7. Implemented training course for new recruits
— speeding profitability.
BASF Chem. Brazil
São Paulo, Br
01/1981 – 1/1984
Technical Sales Representative – Feed Grade
BASF products &
market acceptance, disputing market share with
competitors such as: Hoffman La Roche, MERCK,
Rhodia, and others. BASF Expanded Market Share
from 15% to 70% within the first year. My
responsibilities included sales team management
and formation and market development - national
territory – including “special” accounts.
Aluminum Co. of America
São Paulo, Br
01/1978 – 1/1980
HR
Director Assistant
Policies/Implementation for The New Plant of São
Luis do Maranhão.
This new plant, was the largest in the world in
its kind. My work was to provide a complete
re-structure policy. Working directly with the
Director of Human Resources, I had a number of
responsibilities including but not limited to:
1) Head Count.
2) Salary and benefits.
3) Work performance and evaluation.
4) Recommendations & Planning.
5) Replacement and Recruiting.
6) Expansion Planning and other HR activities.
Education
Kaplan University
Ft. Lauderdale, FL
2011
Master’s
Degree – MBA
Business Administration (Graduated in 04/2011)
GPA: 4.0
NOVA Southeastern University
Ft. Lauderdale, FL
2007
Master’s Degree – MBA
Business Administration (1st. Year)
Uni
FMU Universidade
São Paulo, Br
2005
Law
School (1st Year)
Lynn University
Boca Raton, F L
1990
Bachelor’s Degree
Science in Business Administration (Completed)
GPA: 3.75
Honor Societies
Pompano Beach, FL
Alpha Beta Kappa
Member
Golden Key
Member
Sigma Beta Delta
Member
Tour News
Former Editor
Certifications & Other
1- Computer Science
2- English “SIT” School for International
Training
3- Impacto Social no meio hambiente Florestal –
Amazon Social & Behavior changes in the Forests
- Faculdade Mackenzie Brazil-São Paulo-SP
4- Florida Real Estate License
5- Florida Notary
Computer Skills
Microsoft Office - Microsoft Power Point -
Microsoft Word - Microsoft Access
Microsoft Excel - Adobe Photoshop - Windows HTML
Editors - Microsoft Front Page |